Before You Spend Real Money on Footwear Development, Get Clarity
A 30-minute working session with Jordan Adoni and Lauren Oakley. You'll leave with design feedback, realistic timelines, and an official factory quote.
30-min Consultation
Discuss Your Brand & Ideas w/ Jordan & Lauren - Includes Factory Quote
Service Description
We are specialists in production, design, and logistics and will thoroughly examine your unique design and concept. We cover every detail, from choosing materials to pattern making, parts and beyond. This approach is perfect for individuals who wish to navigate through the process of getting started and determining the next steps. Design Feedback Approximate Timeframes Logistics Review & Country of Origin Discussion LEAVE WITH an official Factory Quote for your sample program from the NYC Shoe Factory.
Fee credited toward your sample program if you move forward with us.
Before You Spend Real Money on Footwear Development, Get Clarity
A 30-minute working session with Jordan Adoni and Lauren Oakley. You'll leave with design feedback, realistic timelines, and an official factory quote.
Fee credited toward your sample program if you move forward with us.
Most Footwear Brands Don't Fail Because the Idea Is Bad
They fail because the wrong decisions get made too early. Wrong materials. Wrong construction. Wrong factory. Wrong sequence.
Those mistakes don't look expensive at first. But once samples are made or production starts, the cost to fix them multiplies fast.
Sizing comes back wrong from overseas. Materials arrive looking nothing like what was promised. Factories disappear mid-project. Three-month timelines stretch to eight.
That's an expensive education. You don't have to pay for it that way.
This Business
Is in My Blood
I'm JORDAN ADONI, founder of the New York City Shoe Factory.
My mother ran a shoe store. My father had a factory back in the '70s. My brother and I brought it back to life, and we've been running our facility in the Garment District on 38th Street for over 15 years.
I've launched my own brands, worked with hundreds of others, and designed footwear for artists like NAS, Lady Gaga, Beyoncé, and Lenny Kravitz. We've been part of brands that have collectively done hundreds of millions in sales across wholesale, DTC, and retail.
Lauren Oakley
Director of Operations
You'll also work with Lauren Oakley, our Director of Operations. Lauren has 15 years in manufacturing, procurement, and supply chain, and manages our relationships with factory partners across six countries.
Here's Exactly What Happens
01
You Submit Your Concept
Before the call, you send us what you're working on: your design, where you're stuck, what you're trying to solve. We review everything in advance.
02
We Meet for 30 Minutes
No warmup. No discovery questions. We hit the ground running from minute one because we've already done the homework.
03
You Leave With a Clear Path
Design feedback. Realistic timelines. An official factory quote for your sample program. And if it's not the right fit, we'll tell you that too. Straight.
After 30 Minutes,
You'll Have:
Design Feedback
What's feasible, what needs adjustment, how it should actually be constructed.
Realistic Timeline
Not a fantasy number. What it genuinely takes to move from concept to production.
Official Factory Quote
Real numbers from people who make shoes every single day.
Clarity on your Next Move
Whether that's working with us, adjusting your approach, or going a different direction entirely.
This Is For
You If...
You have a strong concept but don't know how to get it made without getting burned.
You've already had a bad factory experience and refuse to repeat it.
You want clarity before committing real capital.
I've worked with first-time designers who have $5,000 and want to nail one product. I've worked with brands doing $100K a month who hit a wall with their current factory. Both are welcome. What matters is that you're serious about building something real.
And If We Work Together,
the Consultation Is Free
If you decide to move forward with us, that $99 fee gets credited directly toward your sample development. You're essentially getting the consultation at no cost.
This isn't a sales pitch disguised as a consultation. If your project isn't the right fit, or if you need to approach something differently first, I'll tell you straight. That's how we operate.
Fashion Should
Be Exciting
Building a brand should feel like an adventure, not a constant firefight.
If you want to know the smartest next move before you spend real money, this is where you start.
Ready to Get
Clarity?
We'll review your situation and map out the most efficient path forward.
15+
Years in the Garment District
6
Partners Countries
6
Partners Countries
100s
Brands Served
NYC Shoe Factory
Transforming footwear dreams into reality for over 30 years. Your trusted partner in manufacturing, design development, and footwear education.
Garment District, NY, 10018
(917) 890-5463
Services
Company
Resources
Legal Pages
HOW THE CREDIT WORKS
Let's say you're ready for a basic sample program using existing components:
Sample Program Cost
$3,500
Academy Credit Applied
-$1,188
Your Remaining Balance
-$2,312
You can start your sample program whenever you're ready.
Your payment is already working for you.
Exclusive Opportunities
Academy members only — not available anywhere else
Shoe Sharks Pitch Opportunity
Selected members will have the chance to pitch their brand in front of industry insiders — real feedback, real visibility, real potential opportunities.
Application-Based
Win a Free Trip to New York
One selected member will receive a fully covered trip to New York City for one full week inside our factory, working hands-on with our team to develop their shoe.
One Selected Member
Free Sample Made
Your sample is made at no additional cost. You simply commit to purchasing your sample or production program, and we build the product with you — in person.
Not A Tour — Real Product
Pitch opportunities and NYC trip are limited, application-based, and subject to availability.
Who This Is For
First-Time Founders
Who want to do this right from the start
DESIGNERS
Who want factory-level knowledge, not surface-level theory
EXISTING BRANDS
Looking for better control and better margins
Serious Builders
Anyone serious about actually making footwear — not just talking about it
If you want real shoes made, this is the on-ramp.
PRIVATE OFFER
Lock Your Spot
This pricing is not available publicly.
Option 1 — Monthly
$99
/monthly
for 12 months
Total: $1,188
12 equal payments
SAVE $189
Option 2 — PAY IN FULL
$999
one-time payment
Total: $999
Single payment, best value
Remember:
100% of this goes toward your sample program. You're not spending money on education — you're investing it in product development.
Program Launches February 2026
Ready To Lock
Your Spot?
This page is private
This pricing is not public
Availability is limited
Once this call ends, this page goes away.